Here’s the big picture: The story of history is really the story of the stuff we make.

Each chapter in history isn’t just about kings, battles, or big ideas—it’s about things. The things we design and use.

Now, here’s the kicker: progress isn’t only measured in how smart or wise we are. It’s measured in our ability to make more and more complex stuff. Whether we like it or not, our lives are tied up with the objects around us. The phone in your pocket. The chair you’re sitting on. The memories, dreams, and even our identities—all linked to things.

But… in the late 20th century, something new happened. For the first time, we realized:

This isn’t just philosophy—it’s facts. The evidence is piling up. The big question now: will we change our relationship with things before it’s too late?

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Here’s the core idea: Things aren’t just things. They’re meanings.

Philosopher Rochberg-Halton called this cultivation. It means: when we use objects, we don’t just use them—we weave them into our goals and our lives.

Think about it: